The power of instinct : the new rules of persuasion in business and life
(Book)
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Copies
| Location | Call Number | Status |
|---|---|---|
| East - Adult New | 650.1 Z28p | On Shelf |
| Green Hills - Adult New | 650.1 Z28p | On Shelf |
| Main Library - Adult New Non-Fiction | 650.1 Z28p | On Shelf |
More Details
Published
New York, NY : PublicAffairs, [2024].
Format
Book
Physical Desc
pages cm
Language
English
Notes
Bibliography
Includes bibliographical references and index.
Description
"People don't decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you want to promote a product, an idea, or yourself, you have to connect with your audience on an instinctive level. To do this, you need to understand the neuroscience of consumer choice and employ techniques that work with a person's brain, not against it. The more positive impressions we have with a particular brand, the more neural connections are formed. Whether you're an entrepreneur, Fortune 500 executive, marketing professional, or job hunter, mastering the power of instinct will help you supercharge growth and become the best, most immediate choice for your audience"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Zane, L. (2024). The power of instinct: the new rules of persuasion in business and life (First edition.). PublicAffairs.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Zane, Leslie. 2024. The Power of Instinct: The New Rules of Persuasion in Business and Life. PublicAffairs.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Zane, Leslie. The Power of Instinct: The New Rules of Persuasion in Business and Life PublicAffairs, 2024.
MLA Citation, 9th Edition (style guide)Zane, Leslie. The Power of Instinct: The New Rules of Persuasion in Business and Life First edition., PublicAffairs, 2024.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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